Ali is a Senior Product Designer transforming dreaded tasks into effortless experiences.
Ali is a Senior Product Designer transforming dreaded tasks into effortless experiences.
Ali is a Senior Product Designer transforming dreaded tasks into effortless experiences.
Ali is a Senior Product Designer transforming dreaded tasks into effortless experiences.
She currently designs flows that guide millions through complex tax and financial routines at H&R Block.
She currently designs flows that guide millions through complex tax and financial routines at H&R Block.
She currently designs flows that guide millions through complex tax and financial routines at H&R Block.
Most recent work
Most recent work
Most recent work
2025
2025
2025
H&R Block
H&R Block
H&R Block
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web
Scope: Created transparent pricing that increased customer trust and drove higher conversion rates for H&R Block's tax services
Scope: Created transparent pricing that increased customer trust and drove higher conversion rates for H&R Block's tax services
Scope: Created transparent pricing that increased customer trust and drove higher conversion rates for H&R Block's tax services
Scope: Created transparent pricing that increased customer trust and drove higher conversion rates for H&R Block's tax services
2024
2024
2024
H&R Block
H&R Block
H&R Block
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web
Scope: Redesigned the virtual tax experience to reduce churn, boosting overall satisfaction scores by 2.4 points
Scope: Redesigned the virtual tax experience to reduce churn, boosting overall satisfaction scores by 2.4 points
Scope: Redesigned the virtual tax experience to reduce churn, boosting overall satisfaction scores by 2.4 points
Scope: Redesigned the virtual tax experience to reduce churn, boosting overall satisfaction scores by 2.4 points
2024
2024
2024
H&R Block
H&R Block
H&R Block
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web
Scope: Designed clear explanations that helped customers understand how their taxes were prepared, reducing drop-off by 1.5%
Scope: Designed clear explanations that helped customers understand how their taxes were prepared, reducing drop-off by 1.5%
Scope: Designed clear explanations that helped customers understand how their taxes were prepared, reducing drop-off by 1.5%
Scope: Designed clear explanations that helped customers understand how their taxes were prepared, reducing drop-off by 1.5%
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email for pw
email for pw
email for pw
2023
2023
2023
H&R Block
H&R Block
H&R Block
Desktop & mobile web
Desktop & mobile web
Desktop & mobile web
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
A very brief overview of how H&R Block created 3-year road map to fix their virtual tax prep experience
Copyright © 2025 Ali K Fishman