"We keep her around for her cats, they're hliarious. I guess Ali is okay too."
- My former manager 😅

"We keep her around for her cats, they're hliarious. I guess Ali is okay too."
- My former manager 😅

"We keep her around for her cats, they're hliarious. I guess Ali is okay too."
- My former manager 😅

"Annoyingly makes friends with everyone and I hate it as an introvert."
- My husband

"Annoyingly makes friends with everyone and I hate it as an introvert."
- My husband

"Annoyingly makes friends with everyone and I hate it as an introvert."
- My husband

"The best. Period."

-My PM work bestie

"The best. Period."

-My PM work bestie

"The best. Period."

-My PM work bestie

"Ali is my favorite UX designer we've ever had."

-My engineer lead 🥺

"Ali is my favorite UX designer we've ever had."

-My engineer lead 🥺

"Ali is my favorite UX designer we've ever had."

-My engineer lead 🥺

I'm the gal that engineers & product managers love to work, build, & ship with ☺️

I'm the gal that engineers & product managers love to work, build, & ship with ☺️

I'm the gal that engineers & product managers love to work, build, & ship with ☺️

design experience

design experience

design experience

Senior product designer
(Nov 2024—present)

Senior product designer
(Nov 2024—present)*

Senior product designer
(Nov 2024—present)

Product designer (June 2022—Nov 2024)

Product designer
(June 2022—Nov 2024)

Product designer
(June 2022—Nov 2024)

H&R Block (current)

H&R Block (current)

H&R Block (current)

Senior UX designer

Senior UX designer

Senior UX designer

Capgemini
May 2021—June 2022

Capgemini
May 2021—June 2022

Capgemini
May 2021—June 2022

Freelance design lead

Freelance design lead

Freelance design lead

Shelfi
January 2021—June 2023

Shelfi
January 2021—June 2023

Shelfi
January 2021—June 2023

UX designer

UX designer

UX designer

Proactive for Her
September 2020—May 2021

Proactive for Her
September 2020—May 2021

Proactive for Her
September 2020—May 2021

Designer

Designer

Designer

Upshot Agency
February 2016—January 2021

Upshot Agency
February 2016—January 2021

Upshot Agency
February 2016—January 2021

design toolbox

design toolbox

design toolbox

Corny analogy: building a product is a like a potluck, and everyone brings something different to the table when they join a team

Corny analogy: building a product is a like a potluck, and everyone brings something different to the table when they join a team

Corny analogy: building a product is a like a potluck, and everyone brings something different to the table when they join a team

Here's what I've got cookin' (the dad jokes and bad puns are included):

  • 2+ years focusing on:

    • product-led design strategy

    • design execution

    • growing design systems

    • cross-functional collaboration

    • generative research

    • usability testing

    • design-to-dev handoff

  • 6+ years creating & refining user experiences

  • 9+ years designing interfaces, brands, & campaigns


Here's what I've got cookin' (the dad jokes and bad puns are included):

  • 2+ years focusing on:

    • product-led design strategy

    • design execution

    • growing design systems

    • cross-functional collaboration

    • generative research

    • usability testing

    • design-to-dev handoff

  • 6+ years creating & refining user experiences

  • 9+ years designing interfaces, brands, & campaigns


Here's what I've got cookin' (the dad jokes and bad puns are included):

  • 2+ years focusing on:

    • product-led design strategy

    • design execution

    • growing design systems

    • cross-functional collaboration

    • generative research

    • usability testing

    • design-to-dev handoff

  • 6+ years creating & refining user experiences

  • 9+ years designing interfaces, brands, & campaigns


design vision

design vision

design vision

Teamwork not only makes the dream work, but makes for happier coworkers too

Teamwork not only makes the dream work, but makes for happier coworkers too

Teamwork not only makes the dream work, but makes for happier coworkers too

One consistent piece of feedback I've gotten since taking on a design lead role in 2023 is that I make everyone on my teams feel heard and like their opinions actually matter.

Communication is key to collaboration, and my philosophy has been to include engineers and product in as much of the design process as possible. It produces quicker decision-making, innovative and outside-the-box solutions, and builds camaraderie in cross-functional teams.

I'm incredibly proud of the work I've done to help foster this on my two teams in my current role, and have mentored other designers who seek to establish the same culture on their own teams.

One consistent piece of feedback I've gotten since taking on a design lead role in 2023 is that I make everyone on my teams feel heard and like their opinions actually matter.

Communication is key to collaboration, and my philosophy has been to include engineers and product in as much of the design process as possible. It produces quicker decision-making, innovative and outside-the-box solutions, and builds camaraderie in cross-functional teams.

I'm incredibly proud of the work I've done to help foster this on my two teams in my current role, and have mentored other designers who seek to establish the same culture on their own teams.

One consistent piece of feedback I've gotten since taking on a design lead role in 2023 is that I make everyone on my teams feel heard and like their opinions actually matter.

Communication is key to collaboration, and my philosophy has been to include engineers and product in as much of the design process as possible. It produces quicker decision-making, innovative and outside-the-box solutions, and builds camaraderie in cross-functional teams.

I'm incredibly proud of the work I've done to help foster this on my two teams in my current role, and have mentored other designers who seek to establish the same culture on their own teams.

Copyright © 2025 Ali K Fishman